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SEO + GEO

Get found by people. And by AI.

Search is two fronts now: Google's results, and the AI answer engines people ask instead. We optimize for both, so your business shows up whether someone types it into Google or asks ChatGPT.

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01 / Two Fronts

Two search fronts, one strategy

Most agencies still optimize for blue links only. Your customers are split across two places now, and we cover both.

SEO

Classic search

Google's organic results and the local map pack. Still where most local buying intent lands.

  • On-page and technical foundation
  • Local search and Google Business Profile
  • Content that ranks for buyer intent
GEO

AI answer engines

ChatGPT, Perplexity, and Google's AI Overviews answer questions before anyone clicks. We make sure you are in the answer.

  • Structured data and entity clarity
  • Content formatted for AI extraction
  • Tracking when you appear in AI answers

Why GEO

The part most agencies cannot do yet

Generative Engine Optimization is new, and it is where attention is moving. Cheap SEO shops are not set up for it. We build it into everything, because being the source an AI cites is the new front page.

Schema and llms.txt so engines can read you
Answer-shaped content that AI quotes directly
Entity and authority signals across the web
Monitoring for presence in AI Overviews and chat answers

02 / The Terms

SEO vs AEO vs GEO vs XEO, in plain English

The acronyms are multiplying. Here is what each one means, and why you need all of them now that search is splitting across Google and AI.

SEO

What is SEO?

SEO (Search Engine Optimization) is the practice of getting your business to rank in traditional search results, Google's blue links and the local map pack, so customers find you when they search. It covers technical setup, on-page content, and local signals.

AEO

What is AEO?

AEO (Answer Engine Optimization) is optimizing to be the direct answer, the featured snippet, voice result, or answer box that search engines surface above the links. Instead of just ranking a page, you become the answer itself.

GEO

What is GEO?

GEO (Generative Engine Optimization) is optimizing to be cited by generative AI, ChatGPT, Perplexity, Gemini, and Google's AI Overviews, when someone asks for a recommendation. When the AI names your business, that referral converts like word of mouth.

XEO

What is XEO?

XEO is the umbrella for all of it: SEO plus AEO plus GEO together. As search splits across Google, answer boxes, and AI assistants, XEO means being visible everywhere people look, not just one channel.

03 / Included

What's included with your plan

Every plan includes a level of SEO, and it scales with your tier. No surprise add-on just to rank at all. When you want more velocity, that is Premium.

Entry SEO

01

Starter / Essentials

Get found at all.

  • On-page basics: titles, meta, headings, alt text
  • Technical foundation: sitemap, robots, canonicals, schema
  • GEO foundation: structured data and entity setup

Foundation build plus a quarterly check.

Mid SEO

02

Growth / Active

Improve steadily.

  • Everything in Entry
  • Local keyword research and targeting
  • Google Business Profile management
  • Monthly Search Console report

Includes 2 optimizations and 1 report each month.

Authority SEO

03

Authority / Partner

Build authority.

  • Everything in Mid
  • 1 to 2 SEO content pieces each month
  • Internal linking and local citations
  • Review generation and a conversion pass

Includes 2 content pieces each month. Scale up with Premium.

Google Business Profile claim is a one-time onboarding step we guide you through, not a recurring charge. Ongoing profile management begins at the Mid level.

Premium SEO + GEO

When you want a real campaign

A managed program that runs every month, layered on top of whatever plan you are on. This is the engine, not the maintenance.

Signal

Single-location local growth.

$750/month
  • About 3 content pieces a month
  • Full Google Business Profile management
  • Local citations and light link building
  • Monthly SEO and GEO report
Get Signal

Most chosen

Orbit

Competitive and multi-service.

$1,500/month
  • About 5 content pieces a month plus topic clusters
  • Active link building and digital PR
  • Service and city landing pages
  • Competitor gap analysis and conversion work
  • Lead-attribution reporting in your CRM
  • A dedicated strategist
Get Orbit

Constellation

Multi-location, e-commerce, aggressive.

$2,500+/month
  • About 8 content pieces a month
  • Programmatic local and city pages
  • Link building and technical SEO at scale
  • Weekly optimization cadence
  • Full funnel and revenue reporting
Get Constellation

Layered on any website or care plan. Pricing scales with scope.

Start here

SEO / GEO / AEO Audit

$450one-time

A one-time, fixed-price read on where you stand across Google, AI answer engines, and answer boxes, delivered as a prioritized fix list you can act on with us or anyone else.

  • Technical SEO + Core Web Vitals
  • GEO readiness: AI-crawler access, schema, llms.txt, citation gaps
  • AEO: answer-shaped content + FAQ / definition schema
  • Prioritized fix list with effort estimates
Book an audit

05 / How It Works

How it works

01

Audit

We benchmark your rankings, your AI-answer presence, and the gaps worth closing first.

02

Foundation

Technical, on-page, and GEO groundwork so everything after it compounds.

03

Engine

Content, local signals, and authority built on a steady monthly cadence.

04

Report

You see what shipped, where you moved, and the leads it drove.

Built the same program for a financial-services client: technical SEO, local pages, and an AI-search layer feeding straight into their CRM.

06 / FAQ

Questions

What is the difference between SEO and GEO?

SEO gets you ranked in Google's results and map pack. GEO, Generative Engine Optimization, gets you cited by AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews. We do both, because search traffic is splitting between them.

Do I need Premium, or is the included SEO enough?

Every plan includes real SEO that scales with your tier, enough to be found and to improve steadily. Premium is for when you want an aggressive campaign: more content, link building, and a strategist driving it every month.

Do you handle my Google Business Profile?

We guide the one-time claim and verification at onboarding, then manage the profile on an ongoing basis from the Mid level up.

How long until I see results?

Technical and on-page wins land in the first weeks. Content and authority compound over 3 to 6 months. We report monthly so you see movement the whole way.

Ready to get found everywhere?

Tell us about your business and we will map the SEO and GEO plan that fits. No pressure, no commitment.

Start with a plan