SEO + GEO
Get found by people and by AI.
Search now happens in two places: Google results and the AI answer engines people ask instead. Your website needs a clean search foundation. Real SEO + GEO is the monthly growth program that builds on it.
01 / Two Fronts
Two search fronts, one strategy
Most agencies still optimize for blue links only. Your customers now search in more than one place, so the campaign has to cover both.
Classic search
Google's organic results and local map pack still capture a lot of local buying intent.
- On-page and technical foundation
- Local search and Google Business Profile
- Content that ranks for buyer intent
AI answer engines
ChatGPT, Perplexity, and Google's AI Overviews answer questions before anyone clicks. We help your business appear in those answers.
- Structured data and entity clarity
- Content formatted for AI extraction
- Tracking when you appear in AI answers
Why GEO
The part most agencies are still missing
Generative Engine Optimization is still new, and attention is moving there quickly. Cheap SEO shops usually are not set up for it. We keep websites technically ready for AI extraction, then run GEO as part of a paid growth campaign.
02 / The Terms
SEO vs AEO vs GEO vs XEO, in plain English
The acronyms keep multiplying. Here is what each one means and why visibility now has to cover both Google and AI answers.
What is SEO?
SEO, or Search Engine Optimization, helps your business rank in traditional search results: Google's blue links and the local map pack. It covers technical setup, page content, and local signals.
What is AEO?
AEO, or Answer Engine Optimization, helps your content become the direct answer: a featured snippet, voice result, or answer box above the links.
What is GEO?
GEO, or Generative Engine Optimization, helps your business get cited by generative AI tools like ChatGPT, Perplexity, Gemini, and Google's AI Overviews when someone asks for a recommendation.
What is XEO?
XEO is SEO, AEO, and GEO together. As search splits across Google, answer boxes, and AI assistants, XEO means showing up in more than one channel.
03 / Foundation
Website launch foundation vs SEO campaign
Every website we build is technically prepared for search. That means clean structure and indexability, not a managed SEO campaign. SEO + GEO starts when we operate growth after launch.
Launch Foundation
01Built into website builds
Ship a site Google can crawl and people can understand.
- Clean page titles, descriptions, headings, and image alt text
- Sitemap, robots, canonicals, and baseline schema
- Indexable structure and fast mobile-friendly pages
This is launch hygiene, not ongoing optimization.
Care Plan Hygiene
02Available in care plans
Keep the site healthy as the business changes.
- Everything in Launch Foundation
- Routine edits to existing pages
- Analytics visibility and issue checks
- Light reporting on site health and conversions
Care plans maintain the site; they do not run a growth campaign.
Publishing Support
03Higher website/care tiers
Give the site more surfaces to publish updates and proof.
- Everything in Care Plan Hygiene
- Blog or updates section when the package includes it
- Conversion-focused edits to existing website pages
- SEO + GEO campaign handoff when growth work is needed
Publishing space is included; content strategy and SEO execution are campaign work.
Included in normal website work
Website foundation
- Search-ready technical setup: sitemap, robots, schema, canonicals
- Clear titles, descriptions, headings, and page structure
- Fast mobile pages and crawlable architecture
- Google Business Profile link/embed if the client has one
- Basic analytics or Search Console setup when scoped
Separate monthly growth program
Premium SEO + GEO
- Keyword strategy, content engine, FAQs, service pages, city pages
- Google Business Profile management, posting, and optimization cadence
- Authority work: citations, links, and digital PR
- AI-answer formatting, entity reinforcement, and GEO tracking
- Competitor benchmarking, strategy ownership, and lead reporting
Google Business Profile
The local SEO surface clients already understand
For most local businesses, Google Business Profile is the shortest path between being found and getting the call. We can link or embed an existing profile on a website build, but GBP cleanup, posting, review workflows, and reporting belong inside the SEO campaign.
Website packages may include search-ready setup and a Google Business Profile link/embed. Keyword strategy, GBP management, content, citations, reporting, and GEO are paid SEO campaign work.
05 / How It Works
What happens each month
Audit + benchmark
We document rankings, AI-answer presence, competitors, and the technical issues holding you back.
Foundation + fixes
We tighten technical SEO, on-page copy, schema, and local setup so the site can actually compound.
Content + local growth
We publish the pages, FAQs, GBP updates, and authority work that move local visibility and trust.
Report + iterate
You see what shipped, what moved, what leads came through, and what we do next month.
What the work actually produces
No vague SEO activity. You get work your team can review each month.
Output
Audit brief
Rankings, AI-answer visibility, competitor gaps, and a prioritized fix list.
Output
Content plan
Service pages, city pages, blogs, FAQs, and answer-shaped content tied to intent.
Output
GBP ops
Profile updates, posts, review workflow, and map-pack tracking.
Output
Monthly report
What shipped, what moved, and what business impact it had.
Built around the same operating rhythm we are applying for a live financial-services client: technical SEO, local pages, FAQs, CRM-aware lead flow, and an AI-search layer on top.
06 / FAQ
Questions
What is the difference between SEO and GEO?
SEO helps you rank in Google results and the map pack. GEO, or Generative Engine Optimization, helps you get cited by AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews. We do both because search traffic is splitting between them.
Do I need an SEO campaign, or is the website foundation enough?
Every website includes search-ready technical setup: clean structure, metadata, crawlability, and baseline schema. SEO + GEO is separate when you want an active monthly campaign with content, Google Business Profile work, reporting, and strategy.
Do you handle my Google Business Profile?
Website builds can link or embed an existing Google Business Profile. Claim support, cleanup, posting, review workflows, and ongoing profile management belong inside a scoped SEO + GEO campaign.
How long until I see results?
Technical and on-page wins land in the first weeks. Content and authority compound over 3 to 6 months. We report monthly so you see movement the whole way.
Ready to get found everywhere?
Tell us about your business and we will map the SEO and GEO plan that fits. No pressure, no commitment.
Start with a plan